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Starbucks first served its Pumpkin Spice Latte in test markets in 2003.

The Pumpkin Spice Latte was created in April 2003 in the "Liquid Lab," a secure research and development space on the 7th floor of Starbucks headquarters in Seattle. The goal was to come up with a new seasonal beverage to capture the essence of autumn. During the development process, the team sampled forkfuls of pumpkin pie followed by sips of hot espresso to identify which flavors from the pie best complemented the coffee. This led to the perfect blend of spices that became the signature taste of the Pumpkin Spice Latte, or PSL.

The PSL was first introduced in 100 stores on October 10th, 2003. Its success during this limited launch paved the way for a full rollout across the United States and Canada the following autumn. The original recipe did not contain any pumpkin. However, starting in 2015, Starbucks began including a sauce made from Japanese pumpkin, more commonly known in the U.S. as kabocha squash, in the PSL.

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