Safeguarding Our Customers

Short Tutorial/FAQ – How Does Facebook Decide Which Ads To Show Me?

Download Graphics to View Question: Sometimes I'm puzzled by the ads in my News Feed. How does Facebook decide which ads to show me?

Answer: According to the Facebook Help Center, Facebook wants the ads you see to be as interesting and useful to you as possible. Here are examples of things Facebook uses to decide which ads to show you:
  • Your activity on Facebook (such as liking a Page or clicking on ads you see).

  • Other information about you from your Facebook account (example: your age, your gender, your location, or the devices you use to access Facebook).

  • Your activity on websites and apps off of Facebook.
To see why Facebook is showing you a particular ad:
  1. Click in the top right corner of the ad.
  2. Click "Why am I seeing this ad?" and you'll see different reasons. For example, "You visited the advertiser's website."
  3. If available, click > next to the reason why you're seeing an ad to view more information.
If you're seeing ads that aren't interesting to you, Facebook offers several options. You can:
  • Adjust your ad preferences. Visit your ad preferences page, where you can manage things like your interests and your profile information to get a more personalized experience. Learn more about your ad preferences.

  • Update your ads based on data from partners setting. If you don't want Facebook to use information based on your activity on websites or apps off Facebook for the purpose of showing you ads, you can adjust your settings.

  • Hide ads from an advertiser. If you're seeing an advertiser that isn't interesting to you, you can hide an ad or hide an advertiser.

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