Cornerstone Group

Idea #1 (October)

October Is National Cybersecurity Awareness Month

National Cybersecurity Awareness Month spotlights cybersecurity as a shared responsibility that affects all Americans. It's a collaborative effort between the U.S. Department of Homeland Security and its public and private partners, including the National Cyber Security Alliance. The goal is to raise awareness about the importance of cybersecurity to help individuals stay safe and secure online.

As threats to technology and confidential data become more common, it's important to take steps to reduce your chances of being affected. Turn on Multifactor Authentication, update your software, think before you click, and use strong passwords.

Subject Line: October Is National Cybersecurity Awareness Month - Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #2 (October)

Get a Taste of Trivia During Apple Month

Since October is National Apple Month, perhaps it's time to host a Gala, play some Jazz, and invite Granny Smith, Jonathan, and Pink Lady to join the fun.

According to the U.S. Apple Association, the average American consumes roughly 19 pounds of apples per year. Here's some other trivia about this popular fruit: Washington State produces 70 percent of the apples in our country. The only native apple to North America is the crabapple, first cited in Boston in 1625. It takes around 36 apples to produce one gallon of cider.

Subject Line: Get a Taste of Trivia During Apple Month - Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #3 (November)

Subject Line: We Honor All Veterans on November 11th – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #4 (November)

Subject Line: Happy Thanksgiving to You and Yours – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #5 (November)

Thanksgiving Holiday Office Closures

(COMPANY NAME) will be closed on Thursday, November 28th and Friday, November 29th so our employees can enjoy the holiday with their families. In case of a service emergency, you can call us at (PHONE NUMBER).


Have a wonderful Thanksgiving! We're thankful for the privilege to serve you, and we appreciate your loyal support of us as the local communications provider.

Subject Line: Thanksgiving Holiday Office Closures – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #6 (December)

Subject Line: Christmas Greetings from Our Team to Your Family – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #7 (December)

Office Closures for the Holiday Season

(COMPANY NAME) hopes your Christmas and New Year's celebrations are filled with wonderful moments and warm smiles. As you plan your activities, please take note of our office's holiday schedule:

• Closed on Wednesday, December 25th

• Closed on Wednesday, January 1st

In case of a service emergency, please call us at (PHONE NUMBER).


Subject Line: Office Closures for the Holiday Season – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #8 (December)

Subject Line: Happy Holidays to You and Your Family – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #9 (December)

You're Invited to Our Holiday Open House

(COMPANY NAME) is hosting a Holiday Open House on (DAY AND DATE) from (HOURS) at (LOCATION/ADDRESS). There will be free refreshments, and you'll receive a gift simply for attending. We hope you and your family can join us. Happy Holidays!

Subject Line: You're Invited to Our Holiday Open House – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #10

What Were the Top TV Shows 50 Years Ago?

These were the top 10 TV shows by Neilson ratings for the 1974-1975 programming year, which began in September 1974:

All in the Family
Sanford and Son
Chico and the Man
The Jeffersons
Mash
Rhoda
Good Times
The Waltons
Maude
Hawaii Five-O

They all aired on one of the "Big Three" networks — ABC, CBS, and NBC. Remember when you had to get up to turn the dial on your TV in order to change the channel?

Subject Line: What Were the Top TV Shows 50 Years Ago? – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #11

You Need a Playbook for Watching Football

It can be challenging to figure out where to watch a football game these days. Games may be available on traditional TV networks, streaming services, or a combination of both. For instance, NFL games may be spread across services including ESPN+, Prime Video, Peacock, and NFL Network, while college games might be split between Big Ten Network, ESPN, CBS Sports, and others. This fragmentation means you may need to pay for several streaming subscriptions, and juggle between platforms, to see every game.

To tackle football game challenges, start with an online serch. Enter “where to watch team vs team football game” and review reputable sources regarding where a particular game is being streamed and/or broadcasted. You may also want to consider a sports package, since some streaming services offer sports-specific packages that consolidate multiple channels into one subscription.

Subject Line: Here’s Your Playbook for Football Season – Your (COMPANY NAME) (MONTH) StreamNow Insider

Idea #12

How Much Time Do People Spend Streaming?

According to a 2024 survey of 1,000 Americans conducted by market research company OnePoll, Americans spend an average of three hours and nine minutes a day streaming digital media. This translates to over 21 hours per week, which is equivalent to the commitment of a part-time job. This significant investment of time underscores the importance that streaming services play in entertainment and information consumption.

Subject Line: How Much Time Do People Spend Streaming? – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #13

TVs Start to Show Their Age Around the 5-Year Mark

Is it time to replace your TV? On average, a TV lasts between 5 and 10 years, but some signs may indicate that it's time to replace it sooner:

• Age: TVs may start to show their age around 5 years old, and typically fail after 8–11 years or about 50,000 hours of use.
• Picture quality: The screen may be fading, have colored lines, or poor sound quality.
• Functionality: The TV may not respond to the remote, take a long time to start, or lack smart functionality.
• Other issues: The TV may have screen burn-in or glare. If you decide a new TV makes sense for you, the good news is that TV prices have been consistently decreasing, even as they've become larger and more technologically advanced.

Subject Line: It May Be Time to Replace Your TV – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #14

Closed Captions Are Popular With Viewers

Closed captions aren't just for the hearing impaired. An increasing number of people choose to turn on closed captions, also known as subtitles, when watching TV shows and movies. Why is this the case? Some say closed captions help them understand murmuring dialogue or thick accents. Others say that reading the dialogue helps them stay focused on the screen and the plot, especially if there are distractions in the room or the audio quality is poor. Do you use closed captions?

Subject Line: Why Are Closed Captions So Popular? – Your (COMPANY NAME) (MONTH) eNewsletter

Idea #15

Take the FAST Route to Free Entertainment

To complement your cable TV service with (COMPANY NAME) and enjoy more entertainment options, you may be using a free ad-supported streaming TV (FAST) service — such as Pluto TV, The Roku Channel, Tubi, or Amazon's Freevee. According to a Hub Entertainment Research study, more than half (55%) of consumers said they use at least one FAST service. If you aren't one of them, you may want to check out what FAST services have to offer.

Subject Line: A FAST Route to Free Entertainment – Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #16

Scammers Are Posing as Internet and TV Providers

If you receive a phone call that promises a "too good to be true" deal to lower your monthly internet or TV bill in exchange for a pre-payment or fee, you should be suspicious. The FTC has received thousands of reports — including many from older adults — about scammers pretending to be their communications provider and trying to trick people out of their money or personal information.

You should never give out your personal, account, or payment information to someone who contacts you out of the blue and demands it. Also, don't trust Caller ID, since scammers can fake a company's name or phone number. If the caller says you have to "prepay" part of your bill with a gift card to get the great deal, it's definitely a scam.

Subject Line: Scammers are Posing as Internet and TV Providers - Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #17

Check Out the Latest in TV Set Technology

Industry insiders share what's new when it comes to features and design:

• Most TV sets are 4K, and 8K is on the horizon. This provides incredible picture detail.
• Manufacturers are expanding health and wellness options to better accommodate telehealth appointments.
• More accessibility options are available, such as the Relumino Mode in Samsung TVs that enhances contrast, color, and sharpness for those with low vision.
• Screen sizes continue to grow, with models now up to 120 inches or more.
• Some brands offer the QD-OLED combination for leap-off-the-screen brightness with ultra-rich colors and incredible contrast.

Given these improvements, are you tempted to go shopping for a new TV?

Subject Line: Check Out the Latest in TV Set Technology - Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #18

Eating While Watching TV Can Have Negative Effects

We tend to consume more calories when distracted by the TV, since we may not pay attention to our body's signals of fullness and continue eating even after we're full. Eating while watching TV may also make us more apt to choose less healthy foods such as chips, candy, and soda — especially if that's what we see advertised on the screen.

You could try an alternative activity while watching TV. Options include knitting, walking on a treadmill, folding laundry, or housecleaning.

Subject Line: Do You Eat While Watching TV? - Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #19

Don't Know What to Do With Old Remotes?

First of all, here's what NOT to do: Don't throw old remotes in the trash, since they contain toxic materials and plastics which shouldn't end up in the landfill. Instead, consider these eco-friendly options:

1. Recycle at an authorized recycling location.
2. Donate to a vocational or trade school for use by students in electronics programs.
3. Bring to a charity/thrift store to be sold.
4. Remove the batteries and use the space to hide cash or other valuables.

Subject Line: Get Ideas on What to Do With Old Remotes - Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #20

WatchTVEverywhere Gives You Fun Options

Pick your device. Pick your location. Pick your program. With WatchTVEverywhere, everyone in your family enjoys lots of options for how, where, and what to watch.

Slumber party time? The kids can watch a movie on a laptop in their fort. Waiting for a plane? You can catch up with your favorite drama show on your smartphone at the airport. WatchTVEverywhere works from anywhere you have an internet signal, making it incredibly convenient.

Plus, WatchTVEverywhere is FREE with your qualifying (COMPANY NAME) TV package. The specific networks available to you on your mobile devices will be based on your TV package subscription. Contact us for more details.

Subject Line: Enjoy Fun Options With WatchTVEverywhere – Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #21

Subject Line: Would You Like to Join Our Team? – Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #22

Do Our Facebook Posts Appear In Your News Feed?

(COMPANY NAME) posts all kinds of information on our Facebook page at (COMPANY'S FACEBOOK PAGE URL) including:

• Our latest money-saving promotions
• News about changes or additions to our services
• Photos and videos from community activities
• Invitations to customer events
• Helpful technology tips
• Alerts about outages
• Employment opportunities
• Fun seasonal/holiday ideas

We hope you're seeing our posts in your Facebook News Feed since we want to keep you connected to what's happening at (COMPANY NAME) and in the community. If you're not seeing our posts, please go to our Facebook page and click on both the "Like" and "Follow" buttons. This is the easiest way to make sure you stay in the know.

To quickly access our Facebook page as well as our other social media accounts, look for the icons on the home page of our website at (WEBSITE ADDRESS).

Subject Line: Follow Us on Facebook to Stay in the Know – Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #23

It Pays To Connect With Us On Social Media

(COMPANY NAME) is active on social media, offering you a variety of ways to stay updated on everything from our latest services and promotions to technology tips and employment opportunities.

We encourage you to check us out on:

• Facebook
• X (formerlyTwitter)
• LinkedIn
• YouTube

We love to share valuable content with our customers and neighbors, and we appreciate hearing your feedback. To quickly access any of our social media accounts, look for the icons on the home page of our website at (WEBSITE ADDRESS).

Subject Line: Please Follow Us on Social Media – Your (COMPANY NAME) (MONTH) TV eNewsletter

Idea #24

Always Call 811 Before You Dig

If you plan to begin any project that involves digging — such as building a patio, putting up a fence, or planting bushes and trees — remember to call 811 before work begins.

Every digging job requires a call to 811 to have underground utility lines marked. In some cases, lines are buried close to the surface and could easily be damaged by even shallow digging, resulting in service interruptions to your neighborhood.

When you call, simply tell the operator where you're planning to dig and what type of work you'll be doing. The affected local utilities will send a locator to your property, free of charge. Then you'll know what's below and be able to dig safely.

As one of your local service providers, (COMPANY NAME) thanks you in advance for your cooperation!

Subject Line: Always Call 811 Before You Dig – Your (COMPANY NAME) (MONTH) TV eNewsletter