Monthly eNewsletter Program

Section B Ideas for January - June 2018

For your convenience, we've put together this collection of content ideas for the Section B portion of your Broadband eNewsletter. Feel free to copy, paste, and customize this pre-written content to meet your company's Section B needs.

Since the subject line used when emailing your eNewsletter can help to boost open rates, we've also included a suggested subject line below each Section B idea. Contact your eNewsletter Coordinator for additional recommendations.

In July 2018, we'll provide a new group of Section B ideas with supporting graphics. As always, thanks for your business. We enjoy helping you stay in touch with your customers.

- The Staff of Cornerstone Group

 

Seasonal Content

Idea 1 (April) Available to Website Compass participants only.

It's a Smart Idea to Read the New Website Compass

Smart home technology keeps getting easier to afford and use. Plus, it can increase your safety, comfort, and convenience. Learn how to turn your home into a smart home in the Spring 2018 Website Compass magazine. Its feature article explains the main categories of smart home technology and shares tips on how to learn more. You'll also find interesting trivia about the internet's history, an introduction to Reddit, and other educational content.

You receive Website Compass as a value-added bonus (and thank you gift) for being one of our internet customers. In addition to the printed magazine, you can also access it at www.####.com.

Subject Line: Get Smart Tips on Smart Home Technology – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 2 (April) Available to Website Compass participants only.

Explore the Fun of the "Front Page of the Internet"

Since 2005, Reddit has allowed users to begin, moderate, and participate in online communities about a wide range of topics, known as subreddits. If you haven't tried Reddit yet, be sure to check out the Spring 2018 Website Compass magazine.It explains how this social media platform works and offers tips and tutorials to help you get started.

You receive Website Compass as a value-added bonus (and thank you gift) for being one of our internet customers. In addition to the printed magazine, you can also access it at www.####.com.

Subject Line: How to Add Reddit to Your Social Media Mix – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 3 (April)

Subject Line: Spring Forward With Fresh Ideas - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 4 (April)

Subject Line: Hoppy Easter to You! - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 5 (April)

HOPPY EASTER!

All of us at (COMPANY NAME) hope you enjoy a wonderful Easter season with friends and family. Please note that our office will be closed on Monday, April 2 in celebration of Easter. In case of a service emergency, you can call us at (PHONE NUMBER).


Subject Line: Hoppy Easter to You! - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 6 (April)

Subject Line: Spring Forward With Fresh Ideas - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 7 (April)

Are Devices Multiplying Like Rabbits In Your Home?

Every time you turn around, it may seem like another internet-connected device shows up — from a smart TV or smart thermostat to a new streaming device, laptop, or tablet.  

When devices are multiplying, you need to start adding — to your internet speeds, that is. Switch to a faster plan now to better accommodate all of your home's devices.                       

Hop to it and call (COMPANY NAME) at (PHONE NUMBER) now for details on our available internet speeds.

Subject Line: Make Like a Rabbit and Hop Up to Faster Internet - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 8 (April)

Wilt Thou Speaketh Like Shakespeare on April 23?

April 23 is the day to celebrate the bard's birthday and his works, including classics such as Romeo and Juliet to A Midsummer Night's Dream. So we doth invite thee to use a few famous lines while talking to friends and family on this day.

We hath a few suggestions:
"Neither a borrower nor a lender be."
"The lady doth protest too much, methinks."
"He hath eaten me out of house and home."

Subject Line: Speaketh Like Shakespeare on April 23 - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 9 (May)

Subject Line: Happy Mother's Day - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 10 (May)

Congrats To Grads, Thanks To Teachers

As the school year winds to a close, (COMPANY NAME) would like to recognize the hard work of two special groups of people – the students who will soon graduate and the teachers who have educated them.

We congratulate this year's graduates and wish them luck as they begin the next chapter in their lives. We also express our thanks to teachers for all they do and encourage local families to celebrate Teacher Appreciation week, May 7-11.

Subject Line: Congrats to Grads, Thanks to Teachers - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 11 (May)

Honor and Reflect on Memorial Day

On Memorial Day, we stop to remember loved ones we have lost, especially those who died while defending our nation. The management and employees of (COMPANY NAME) encourage you to pay tribute to these fallen soldiers and reflect on their profound contributions to our nation.

In observance of Memorial Day, our offices will be closed on Monday, May 28.

Subject Line: Memorial Day Reminder - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 12 (June)

Subject Line: Happy Father's Day - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 13 (July)

Subject Line: Happy Independence Day - Your (COMPANY NAME) (MONTH) eNewsletter

General Content

Idea 14

Go Paperless to Spend Less Time and Less Money

We offer paperless billing and encourage you to use this service if you aren't already. By switching from mailed paper bills to paperless billing, you gain these benefits:

  • Greater convenience
  • Increased security and privacy
  • Improved record keeping
  • Savings of time and money
  • Reduced paper use to help the environment

With paperless billing, you'll receive monthly bill notifications from (COMPANY NAME) via email. You can easily view and pay your bill online and have access to past billing records. 

Sign up for paperless billing today and receive a $## bill credit! Click here to get started.

Subject Line: Go Paperless to Spend Less Time and Less Money - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 15

Watch Out for Pop-Up Scams

You've no doubt experienced those annoying pop-up ads that show up on your screen while you're online. These ads may congratulate you on winning some fabulous prize or warn you of some terrible computer issue.

Many pop-ups are used as a ploy to give scammers access to your personal information or social media accounts. You can protect yourself from becoming a victim by resisting the urge to click on pop-ups when they appear.

In addition, don't be fooled by pop-ups that pretend to be from (COMPANY NAME). We never use this type of communication with our customers.

Subject Line: Watch Out for Pop-Up Scams - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 16

Outsmart Scammers With This FTC Resource

The bad news is that an increasing number of scammers are going after consumers in a wide variety of ways. The good news is that lots of information is available to help you avoid becoming a scammer's victim.

For example, the Federal Trade Commission offers many valuable tips on its website. You can learn about topics including:

  • Limiting Unwanted Calls & Emails
  • Protecting Kids Online
  • Online Security
  • Identity Theft
  • Spam

(COMPANY NAME) urges you to educate yourself so you have the information you need to outsmart scammers.

Subject Line: Outsmart Scammers With This FTC Resource - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 17

What to Consider When Choosing Your Internet Speed

Different households will require different internet speeds. Here's what to consider:

  • The more internet-connected devices you have, the more speed you need. Take a look around and add up all your internet-connected devices including computers, tablets, smartphones, smart TVs, smart home devices, Blu-ray disc players, video game consoles, and streaming media players (such as Roku). When several devices are using your home's internet connection simultaneously, they share the bandwidth. If your internet plan isn't fast enough to handle this usage, you'll experience the annoyances of slow-loading webpages and buffering (video interruptions).
  • How you use the internet has likely changed in recent years. Most households are now using their internet connection for far more than just email or web surfing. For example, if you're enjoying the convenience and value of streaming entertainment, such as watching movies and TV shows via Netflix or Hulu, you'll need an internet speed that's fast enough to accommodate this activity.
  • You can often get a big increase in internet speed for a small monthly price. Check out our current plans and pricing at (WEBSITE ADDRESS).

If you have questions or would like additional guidance, call (PHONE NUMBER).

Subject Line: What to Consider When Choosing Your Internet Speed - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 18

Check Out Scam Alerts From The FTC

Does it seem as though scams are coming at you from all directions — your email, your social media accounts, and your phone? Well, you're absolutely right. Each year, crooks come up with all kinds of new schemes to try and steal people's identities and defraud them of money.

(COMPANY NAME) encourages you to stay informed and alert to help protect yourself from becoming the victim of a scam. One way to do this is to check out this Federal Trade Commission link on a regular basis:

https://www.consumer.ftc.gov/scam-alerts

You'll find the most recent scam alerts as well as have the opportunity to browse scams by topic. Crooks may be smart, but you can be smarter!

Subject Line: Get Scam Alerts from the FTC - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 19

How to Reduce Unwanted Calls And Mail

Your time is valuable. So if you're tired of answering annoying telemarketer calls or having to safely dispose of credit card mailings, take action today by visiting the websites below.

National Do Not Call Registry
www.donotcall.gov
The National Do Not Call Registry gives you a choice about whether to receive telemarketing calls at home. Most telemarketers should not call your number once it has been on the registry for 31 days. If they do, you can file a complaint at this website. The service is free and you can register up to three phone numbers (landline or mobile) in the online form.

Consumer Credit Reporting Industry
www.optoutprescreen.com
Credit card offers may help you compare interest rates and get good deals, but they can also be stolen by identity thieves from your mailbox. For security reasons, these mailings should be shredded before being thrown way, which can be time-consuming. OptOutPrescreen.com is a centralized service to accept and process requests from consumers to opt-out of these credit card offers. It's a joint venture among the Consumer Credit Reporting Companies of Equifax, Experian, Innovis, and TransUnion.

Subject Line: How to Reduce Unwanted Calls and Mail - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 20

WatchTVEverywhere Lets You Be Creative With TV Viewing

Pick your devices. Pick your location. Pick your program. With WatchTVEverywhere, everyone in your family enjoys lots of options for how, where, and what to watch.

Slumber party time? The kids can watch a movie on a laptop in their fort. Waiting for a plane? You can catch up with your favorite drama show on your smartphone at the airport. WatchTVEverywhere works from anywhere you have an internet connection.

Plus, WatchTVEVerywhere is free with your qualifying (COMPANY NAME) TV package. To learn more, call (PHONE NUMBER) today.

Subject Line: Enjoy the Flexibility of WatchTVEverywhere - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 21

When To Reboot Your Router And When To Replace It

It may seem simple but one of the easiest ways to fix a wide variety of technical issues is to simply reboot (or restart) the device, including your router. This is because routers are like small computers that use memory, a processor, and an operating system. And like your desktop or laptop computer, routers also benefit from a fresh start every now and then.

For example, if your internet service goes down at your home, the first thing to try is to reboot your wireless router. It's a quick process that will often take care of the problem:

  1. Unplug your router from its power outlet (don't just turn it off).
  2. Wait about a minute, then plug it back in.
  3. Allow the device a minute or two to turn back on.

If your Wi-Fi problems persist, it might be time for you to buy a new router. With the increasing number of internet-connected devices in homes today, "old school" router technology may not be up to the demands. That router you purchased many years ago may not be equipped for your home's current Wi-Fi network load.

The latest router models support the 802.11ac standard, which can effectively handle 20 or more devices. By contrast, the 802.11g standard — introduced in 2003 — was designed to handle just two or three. One of the best ways to make sure your home's Wi-Fi network is as fast and reliable as possible is to buy a new router that supports 802.11ac.

Another factor to consider is the speed of your internet service. Some older routers have a speed cap limiting the maximum internet speed possible, which means your outdated router may be preventing you from receiving the full speed of your internet plan.

Subject Line: Learn When to Reboot Your Wireless Router - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 22

Don't Be Fooled By Caller ID Spoofing

One way to avoid phone scams has traditionally been to not answer calls from numbers that you do not recognize on your Caller ID. But crooks have a sneaky way around this. With Caller ID spoofing, they are able to make it appear as if their calls are coming from a local phone number — perhaps even from someone you know. That way, you're more likely to pick up.

The goal of this scam is to get you to reveal personal information such as account numbers, passwords, and Social Security numbers. So remember to never give out personal information, such as account numbers, unless you initiate the call.

If you have questions about Caller ID or any other aspect of your landline service, call us at (PHONE NUMBER).

Subject Line: Watch Out for Caller ID Spoofing – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 23

For Safety's Sake, Equip Your Home With A Landline

In emergency situations, making or receiving phone calls is critical. That's why it's important to remember the safety advantages of a landline phone in situations like these:

  • Someone tries to call you in the middle of the night with an urgent message. It could be your child at a sleepover who's scared and wants to come home, or a family member saying you need to come to the hospital immediately. If you only have a cell phone and it's on vibrate, you might not wake up, missing the emergency call. The sound of a landline phone ringing, however, gets attention.
  • Your child needs to call 911 but can't find the cell phone or its battery is dead. A landline phone provides the safety advantage of staying in one place in the home and not needing batteries, so your child can always make the call.
  • A health emergency prevents the caller from speaking. Let's say your aging parent is disoriented or in pain and isn't able to clearly communicate to the 911 operator. With a landline phone, the exact home address is instantly available to emergency personnel.

For more details on landline service, call us at (PHONE NUMBER).

Subject Line: Why Landlines Can Be Lifelines in an Emergency – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 24

Broadband is the Backbone for Medical Devices

You've probably heard of the Internet of Things (IoT), which includes items like smart refrigerators and smart thermostats. But did you know there's a subset within this category called the Internet of Medical Things (IoMT)?

The IoMT covers equipment used in a variety of places:

  • On body — wearable devices, peripherals, and implants
  • In home — digital and virtual assistants, activity monitors, and home medical devices
  • Within the community — automated kiosks and emergency response intelligence
  • In clinics and hospitals — handheld medical devices, care coordination technologies, and patient/personnel flow tools

Broadband has a profound impact on the medical industry by serving as the wired backbone supporting connectivity to the IoMT. Access to broadband is critical for communication between medical devices as more health organizations depend on this technology.

(COMPANY NAME) is working toward a healthier tomorrow by providing broadband internet service in this community.

Subject Line: What's the Internet of Medical Things? - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 25

What Parents Need to Know About Social Video Chats

Social video chatting is a form of streaming video that's popular among teens and tweens. In addition to using this capability on Facebook, Instagram, and Snapchat, kids can download apps such as Houseparty, AirTime, and Perioscope to use for this purpose.

Such apps are great for conversations with friends, but they come with risks: Kids may spend too much time video chatting and not enough doing important activities like homework. They may feel pressured into oversharing or be exposed to mature content they're not ready to handle. There is also the risk of adult predators trying to take advantage of these apps.

Parents need to be aware of which apps their kids are using and talk with them about reasonable use. To learn more, visit Common Sense Media at www.commonsensemedia.org.

Subject Line: Advice for Parents About Social Video Chats - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 26

Stop By Our Customer Appreciation Celebration

You're a valued customer of (COMPANY NAME), and we'd like to thank you in person. Please stop by our Customer Appreciation Celebration on (MONTH, DAY) from (TIME TO TIME) at (LOCATION). There will be:

  • Free food and beverages
  • Free giveaways for all attendees
  • Great prizes for lucky drawing winners

We hope to see you and your family there!

Subject Line: Open This Email to Open Your Invitation - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 27

To Know What's Below, Call 811 Before You Dig!

Remember, there could be much more than roots and earthworms underground. Before you do any digging on your property for a home improvement or landscaping project, you need to call 811 first. This will allow buried wiring and other utility lines to be located before the project begins. By taking a minute to make this call, you could prevent days of disruption to services in your neighborhood.

(COMPANY NAME) thanks you for your cooperation in this community effort.

Subject Line: Before You Dig, Call 811 – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 28

Subject Line: We're Hiring at (COMPANY NAME)

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