Monthly eNewsletter Program

Section B Ideas for July - December 2018

For your convenience, we've put together this collection of content ideas for the Section B portion of your Broadband eNewsletter. Feel free to copy, paste, and customize this pre-written content to meet your company's Section B needs.

Since the subject line used when emailing your eNewsletter can help to boost open rates, we've also included a suggested subject line below each Section B idea. Contact your eNewsletter Coordinator for additional recommendations.

In January 2019, we'll provide a new group of Section B ideas with supporting graphics. As always, thanks for your business. We enjoy helping you stay in touch with your customers.

- The Staff of Cornerstone Group

 

Seasonal Content

Idea 1 (September) Available to Website Compass participants only.

Reading the New Website Compass Could Be Good for Your Health

Technology's hand in health is the topic of the feature article in the Fall 2018 Website Compass magazine. From exercise apps that get you moving to food gadgets that evaluate nutrition, you'll get a healthy dose of information in these pages. Also in this issue, you'll learn how Facebook is working to combat fake news and how impersonators use emergency scams to steal money.

You receive Website Compass as a value-added bonus (and thank you gift) for being one of our internet customers. In addition to the printed magazine, you can also access it at www.####.com.

Subject Line: Get a Healthy Dose of Health Apps and Gadgets – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 2 (September) Available to Website Compass participants only.

Make a Mini-Movie of Your Day With Instagram Stories

When you think of Instagram, the first thing that comes to mind may be the "perfect life" photos you want to keep visible forever. But as you'll see in the Fall 2018 Website Compass magazine, you also have the option of Instagram Stories — a fun slide show of your day's activities that disappears after 24 hours. This issue shares all the tips and tutorials you'll need to get started.

You receive Website Compass as a value-added bonus (and thank you gift) for being one of our internet customers. In addition to the printed magazine, you can also access it at www.####.com.

Subject Line: Share More of Your Day With Instagram Stories – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 3 (September/October)

This Fall, Call 811 Before You Dig

Remember, there could be much more than roots and earthworms underground. Before you do any digging on your property for a home improvement or landscaping project, you need to call 811 first. This will allow buried wiring and other utility lines to be located before the project begins. By taking a minute to make this call, you could prevent days of disruption to services in your neighborhood.

(COMPANY NAME) thanks you for your cooperation in this community effort.

Subject Line: Before You Dig, Call 811 – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 4 (October)

October Is the Month to Celebrate Cooperatives

Each October cooperatives all across America, including (COMPANY NAME), celebrate the role, accomplishments, and contributions of our nation's cooperatives.

Cooperatives uphold values of honesty, openness, social responsibility, and caring for others. Co-ops don't have to answer to shareholders; they focus on meeting their members' needs. As a member, each time you pay for (COMPANY NAME) services, you're making an investment in a company that you and your neighbors actually own. Our success is your success, and we thank you for your support.

Subject Line: October is Co-Op Month - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 5 (October)

Subject Line: Enjoy a Fun and Safe Halloween – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 6 (November)

Subject Line: Happy Veterans Day – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 7 (November)

Subject Line: Happy Thanksgiving! We're Thankful for You! – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 8 (December)

A Very Merry Christmas From (COMPANY NAME)

(COMPANY NAME) hopes you enjoy a wonderful Christmas season spent with family and friends. As you plan your activities, remember our office will be closed on the following days:

  • Closed on Monday, December 24 and Tuesday, December 25

  • Closed on Tuesday, January 1

In case of a service emergency, please call us at (PHONE NUMBER).


Subject Line: Our Christmas Message to Customers – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 9 (December)

Subject Line: "Unwrap" Our Holiday Newsletter – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 10 (December)

Come to Our Holiday Toy Drive and Open House

(COMPANY NAME) is hosting a Holiday Toy Drive to brighten the spirits of local children in need. Please drop off your donations of unwrapped toys or books to our office at (ADDRESS) between now and December ##. 

You're also invited to join the fun at our Holiday Open House on (DAY AND DATE) from (HOURS) at (LOCATION/ADDRESS). There will be free refreshments and you'll receive a gift simply for attending.

Happy Holidays to you and your family!

Subject Line: You're Invited to Our Holiday Open House – Your (COMPANY NAME) (MONTH) eNewsletter

General Content

Idea 11

You're Invited to Our Customer Appreciation Celebration

You're a valued customer of (COMPANY NAME), and we'd like to thank you in person. Please stop by our Customer Appreciation Celebration on (MONTH, DAY) from (TIME TO TIME) at (LOCATION). There will be:

  • Free food and beverages
  • Free giveaways for all attendees
  • Great prizes for lucky drawing winners

We hope to see you and your family there!

Subject Line: Open This Email to Open Your Invitation - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 12

Go Paperless to Save Time and Money

We offer paperless billing and encourage you to use this service if you aren't already. By switching from mailed paper bills to paperless billing, you gain these benefits:

  • Greater convenience
  • Increased security and privacy
  • Improved record keeping
  • Savings of time and money
  • Reduced paper use to help the environment

With paperless billing, you'll receive monthly bill notifications from (COMPANY NAME) via email. You can easily view and pay your bill online and have access to past billing records. 

Sign up for paperless billing today and receive a $## bill credit! Click here to get started.

Subject Line: Go Paperless to Save Time and Money - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 13

Avoid These Common Password Mistakes

One of the top ways to avoid becoming a cybercrime victim is to make sure your passwords are strong. To do that, avoid these common password mistakes:

  • Your password can be found in the dictionary. A software program can go through the entire dictionary very quickly, so this type of password is the easiest to crack.
  • Your password contains personal information. Things like your birthdate, name, and address are easy to guess, even if you tack extra numbers or other characters onto them. Other easy-to-guess information includes your spouse's name or birthdate, your anniversary, your kids' names, and your pets' names.
  • Your password is all lowercase letters. Passwords that are varied — with both lower and uppercase letters, numbers, and special characters — are much harder to guess.
  • You always use the same password. If you do this, you make it easy for a hacker who's accessed one of your accounts to access more of them.

Speaking of passwords, (COMPANY NAME) encourages you to periodically update your password with us to reduce the risk of unauthorized access to your account. Stop by our office or call (PHONE NUMBER) and a member of our team will assist you.

Subject Line: Avoid These Common Password Mistakes - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 14

Top 5 Advantages of Streaming

If you haven't jumped on the streaming bandwagon yet, you may want to think about doing so now. Streaming services offer many advantages compared to traditional TV plans like satellite or cable. Here are five of the top ones:

  1. Cost Savings – Using streaming services usually ends up costing much less than paying for satellite or cable TV. Hulu Plus, Netflix, and Amazon each cost only about $10 a month. Even if you subscribe to several streaming services, you'll still save money.
  2. Bigger Variety of Content – Streaming services maintain huge libraries of TV shows and movies. You can binge-watch shows, pick any movie of your choice, or spend an entire weekend watching documentaries if you want.
  3. Lack of Weather Issues – If you now have satellite TV and struggle with spotty service during high winds or heavy rains, you'll appreciate the fact that streaming services won't have those issues.
  4. More Original Content  Some streaming services pride themselves on their award-winning original content that's not available with any other streaming service or on network TV.
  5. Less Mindless TV Viewing – Instead of turning on the TV to watch whatever is on or engage in aimless channel surfing, users of streaming service tend to turn it on to intentionally watch a specific show or movie.

An essential companion to streaming services is a fast and reliable internet connection. (COMPANY NAME) offers internet plans with download speeds up to ### Mbps. Click here for availability and pricing.

Subject Line: Top 5 Advantages of Streaming - Your (COMPANY NAME) (MONTH)

Idea 15

Outsmart Scammers With Federal Trade Commission

The bad news is that an increasing number of scammers are going after consumers in a wide variety of ways. The good news is that lots of information is available to help you avoid becoming a scammer's victim.

For example, the Federal Trade Commission offers many valuable tips on its website. You can learn about topics including:

  • Limiting Unwanted Calls & Emails
  • Protecting Kids Online
  • Online Security
  • Identity Theft
  • Spam

(COMPANY NAME) urges you to educate yourself so you have the information you need to outsmart scammers.

Subject Line: Outsmart Scammers With This FTC Resource - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 16

What to Consider When Choosing Your Internet Speed

Different households will require different internet speeds. Here's what to consider:

  • The more internet-connected devices you have, the more speed you need. Take a look around and add up all your internet-connected devices including computers, tablets, smartphones, smart TVs, smart home devices, Blu-ray disc players, video game consoles, and streaming media players (such as Roku). When several devices are using your home's internet connection simultaneously, they share the bandwidth. If your internet plan isn't fast enough to handle this usage, you'll experience the annoyances of slow-loading webpages and buffering (video interruptions).
  • How you use the internet has likely changed in recent years. Most households are now using their internet connection for far more than just email or web surfing. For example, if you're enjoying the convenience and value of streaming entertainment, such as watching movies and TV shows via Netflix or Hulu, you'll need an internet speed that's fast enough to accommodate this activity.
  • You can often get a big increase in internet speed for a small monthly price. Check out our current plans and pricing at (WEBSITE ADDRESS).

If you have questions or would like additional guidance, call (PHONE NUMBER).

Subject Line: What to Consider When Choosing Your Internet Speed - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 17

How to Reduce Unwanted Calls and Mail

Your time is valuable. So if you're tired of answering annoying telemarketer calls or having to safely dispose of credit card mailings, take action today by visiting the websites below.

National Do Not Call Registry
www.donotcall.gov
The National Do Not Call Registry gives you a choice about whether to receive telemarketing calls at home. Most telemarketers should not call your number once it has been on the registry for 31 days. If they do, you can file a complaint at this website. The service is free and you can register up to three phone numbers (landline or mobile) in the online form.

Consumer Credit Reporting Industry
www.optoutprescreen.com
Credit card offers may help you compare interest rates and get good deals, but they can also be stolen by identity thieves from your mailbox. For security reasons, these mailings should be shredded before being thrown way, which can be time-consuming. OptOutPrescreen.com is a centralized service to accept and process requests from consumers to opt-out of these credit card offers. It's a joint venture among the Consumer Credit Reporting Companies of Equifax, Experian, Innovis, and TransUnion.

Subject Line: How to Reduce Unwanted Calls and Mail - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 18

It's Smart to Upgrade Your Smart Home's Internet Plan

A smart home uses technology and connectivity to monitor itself and provide constant information on what is happening within it. This can include:

  • Home Automation – Controlling appliances remotely through your smartphone or other device.
  • Home Security – Monitoring your home through surveillance cameras, fire and smoke alarms, and door and motion sensors.
  • Energy Management – Adjusting temperatures and lights to reduce energy use.

While every smart home device will not require a huge amount of bandwidth, some applications (such as video) will need more. When you add in other bandwidth-hungry applications, such as 4K TV and streaming, your home's internet requirements may exceed your current speeds. Contact (COMPANY NAME) for information on getting an internet upgrade for your home.

Subject Line: Upgrade Your Smart Home's Internet Plan - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 19

When to Reboot Your Router and When to Replace It

It may seem simple but one of the easiest ways to fix a wide variety of technical issues is to simply reboot (or restart) the device, including your router. This is because routers are like small computers that use memory, a processor, and an operating system. And like your desktop or laptop computer, routers also benefit from a fresh start every now and then.

For example, if your internet service goes down at your home, the first thing to try is to reboot your wireless router. It's a quick process that will often take care of the problem:

  1. Unplug your router from its power outlet (don't just turn it off).
  2. Wait about a minute, then plug it back in.
  3. Allow the device a minute or two to turn back on.

If your Wi-Fi problems persist, it might be time for you to buy a new router. With the increasing number of internet-connected devices in homes today, "old school" router technology may not be up to the demands. That router you purchased many years ago may not be equipped for your home's current Wi-Fi network load.

The latest router models support the 802.11ac standard, which can effectively handle 20 or more devices. By contrast, the 802.11g standard — introduced in 2003 — was designed to handle just two or three. One of the best ways to make sure your home's Wi-Fi network is as fast and reliable as possible is to buy a new router that supports 802.11ac.

Another factor to consider is the speed of your internet service. Some older routers have a speed cap limiting the maximum internet speed possible, which means your outdated router may be preventing you from receiving the full speed of your internet plan.

Subject Line: Learn When to Reboot Your Wireless Router - Your (COMPANY NAME) (MONTH) eNewsletter

Idea 20

For Safety's Sake, Equip Your Home With A Landline

In emergency situations, making or receiving phone calls is critical. That's why it's important to remember the safety advantages of a landline phone in situations like these:

  • Someone tries to call you in the middle of the night with an urgent message. It could be your child at a sleepover who's scared and wants to come home, or a family member saying you need to come to the hospital immediately. If you only have a cell phone and it's on vibrate, you might not wake up, missing the emergency call. The sound of a landline phone ringing, however, gets attention.
  • Your child needs to call 911 but can't find the cell phone or its battery is dead. A landline phone provides the safety advantage of staying in one place in the home and not needing batteries, so your child can always make the call.
  • A health emergency prevents the caller from speaking. Let's say your aging parent is disoriented or in pain and isn't able to clearly communicate to the 911 operator. With a landline phone, the exact home address is instantly available to emergency personnel.

For more details on landline service, call us at (PHONE NUMBER).

Subject Line: Why Landlines Can Be Lifelines in an Emergency – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 21

Subject Line: We're Hiring at (COMPANY NAME)

Idea 22

Do Our Facebook Posts Appear in Your News Feed?

(COMPANY NAME) posts all kinds of information on our Facebook page at (COMPANY'S FACEBOOK PAGE URL) including:

  • Our latest money-saving promotions
  • News about changes or additions to our services
  • Photos and videos from community activities
  • Invitations to customer events
  • Helpful technology tips
  • Alerts about outages
  • Employment opportunities
  • Fun seasonal/holiday ideas

We hope you're seeing our posts in your Facebook News Feed since we want to keep you connected to what's happening at (COMPANY NAME) and in the community. If you're not seeing our posts, please go to our Facebook page and click on both the "Like" and "Follow" buttons. This is the easiest way to make sure you stay in the know.

To quickly access our Facebook page as well as our other social media accounts, look for the icons on the home page of our website at (WEBSITE ADDRESS).

Subject Line: Follow Us on Facebook to Stay in the Know – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 23

It Pays To Connect With Us On Social Media

(COMPANY NAME) is active on social media, offering you a variety of ways to stay updated on everything from our latest services and promotions to technology tips and employment opportunities.

We encourage you to check us out on:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest

We love to share valuable content with our customers and neighbors, and we appreciate hearing your feedback.

To quickly access any of our social media accounts, look for the icons on the home page of our website at (WEBSITE ADDRESS).

Subject Line: Don't Miss Valuable Information! Follow Us on Social Media! – Your (COMPANY NAME) (MONTH) eNewsletter

Idea 24

Make A Call Before You Dig A Hole

If you plan to begin any project that involves digging — such as building a patio, putting up a fence, or planting bushes and trees — remember to call 811 before work begins.

Every digging job requires a call to 811 to have underground utility lines marked. In some cases, lines are buried close to the surface and could easily be damaged by even shallow digging, resulting in service interruptions to your neighborhood.

When you call, simply tell the operator where you're planning to dig and what type of work you'll be doing. The affected local utilities will send a locator to your property, free of charge. Then you'll know what's below and be able to dig safely.

As one of your local service providers, (COMPANY NAME) thanks you in advance for your cooperation!

Subject Line: Remember to Call 811 Before You Dig – Your (COMPANY NAME) (MONTH) eNewsletter

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