Answer: Encouraging friends to donate to a cause on one's birthday hasn't always been a Facebook function, but it is now. If you want to use it, watch for a message from Facebook two weeks before your birthday asking if you'd like to create a fundraiser for your birthday. You can choose from 750,000 nonprofit organizations, then on your birthday, your friends receive a notification inviting them to donate to your cause.
Another new Facebook feature is birthday videos, which are targeted to the birthday person's friends. Facebook shares these videos with close friends of the birthday person, who can then use them to help that person celebrate their special day.
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